Media Post Chapter 9 #7

Topic Overview:
-Federal law first regulated electronic media (radio) in 1912
-Today the Federal Communications Commission uses its powers to adopt regulations affecting large segments of the electronic media, as well as licensed spectrum users and enforcing the commissions regulations
-The FA rights of broadcasters are not equal to those of the print media
-Spectrum scarcity limits broadcasting to a select few who obtain FCC licences
-Every broadcast station must have an FCC license
-Section 315 of the communications act of 1934 requires broadcasters and cable systems to give equal opportunity to use the airwaves to legally qualified candidates running for the same office
-Federal Law and Fcc rules require broadcast television stations to show at least three hours per week of programming that meets children's intellectual/cognitive and social/emotional needs and to limit adjacent advertising 
-The FCC initially declined to regulate cable television, but today the FCC defines both cable and DBS services as multi channel video programming distributors
Key Terms:
Zapple Rule- A political broadcasting rule that allows a candidates supporters equal opportunity to use broadcast stations if the candidates opponents supporters use the station Important Cases:
Turner Broadcasting System Inc. V. Federal Communications Commission
the first of two United States Supreme Court cases dealing with the must-carry rules imposed on cable television companies. Federal legislation requires cable television companies to devote a portion of their channels to local programming.
Red Lion Broadcasting Co. Inc. v. Federal Communications Commission
Supreme Court case that upheld the equal time provisions of the Fairness Doctrine, ruling that it was "the right of the public to receive suitable access to social, political, aesthetic, moral, and other ideas and experiences".
Relevant Doctrine:

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Current Issues:
In the book, there is a real world case that discusses the importance of broadcasting advertisement in the political elections. During this whole chapter i realized how important media broadcasting laws is to politics, whereas prior to this class i never really realized any implications or importance regarding broadcasting regulations. The case in the book remarked that had Clinton gotten a headstart on broadcasting ads for her campaign, she would have had a stronger chance of beating Trump. Its a good thing that broadcasting laws allow for the public to access ads and campaigns, therefore allowing them their own personal voice
Questions: